ideo continues to take the internet by storm and this isn’t about to stop. Customers love videos, particularly on social media, and 8 out of 10 people have purchased after watching a brand’s video. For marketers, 93% who use video say it’s an important part of their strategy and 87% report it gives them a positive Return on Investment (ROI) according to The State of Video Marketing research.
Bear in mind that these are loose statistics that will vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video.